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ADKAR

M. Hiatt, Prosci Research, Colorado 2006

Reviewed by admin Mon 24 Nov 08

Bob's Rating:

IN ADKAR, Hiatt sets out to show why some changes fail when others succeed; how to make sense of the many methods and tactics for change; and how to lead change successfully.  The book scores well on all three aims.

ADKAR stands for Awareness, Desire, Knowledge, Ability and Reinforcement – a simple acronym for the elements required to be managed in any successful change process.  Through identification and then assessment of all the various components of the change, scores are allocated on a 5 point scale to indicate which elements require most attention.

It was interesting to note that my review of ADKAR coincided with the sharp rise in oil prices in July 2008 and the resultant impact on world trade.  Written in 2006, Hiatt uses the ADKAR model to demonstrate why the world did not learn from the oil crisis of the 70’s.  Knowledge scores a 3, Desire and Ability 2, Awareness and Reinforcement 1 – a very powerful demonstration of the application of the model.

The book goes on to give practical tips and examples of how each of the ADKAR elements can be developed and implemented into any change process.  There’s also a good summary chapter with key points and a tables to show quickly which change management activities will help enable change to occur.

This is a useful and practical change management book – easy to read and apply by practising managers.

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