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Winning with a Culture of Recognition

Eric Mosley and Derek Irvine

Reviewed by admin Wed 22 Jun 11

Bob's Rating:

culture of recognition

Eric Mosley and Derek Irvine in "Winning with a Culture of Recognition" set out to publicise and bring to front of mind, a long-held but less practised truism - "recognition is a sound management method".

But this is not your standard "pat on the back for a job well done" recognition. Nor is it the old "recognition award" program (they contend that these fall short of their true potential because they are layered onto a culture and not an integral part of it).
Their book is about making recognition a strategic and measurable imperative.

Yet, at its heart, Mosley and Irvine's philosophy of giving recognition is that it is best done locally, personally and by managers and colleagues alike.

So how can it be strategic?

As the authors point out, recognition when left to local managers and colleagues to give, works well in small organisations, but is ineffective in large enterprises.

So, strategic recognition is the practice of integrating recognition with other management practices. It's thus linked to the corporate values and delivers employee engagement. For example, it can reinforce values such as respect, integrity, innovation and teamwork by linking recognition awards to the number of times behaviours reinforcing these values have been recognised. And, above all the strategies must be structured to meet defined goals and be measured and tracked.

The book is well written with plenty of practical examples, tips, "myth busters" and short scenarios. Part 1 is all about developing a recognition framework, whilst Part 2 shows you how to implement a strategic recognition practice.

Highly recommended for any thinking manager - particularly those who may be in a position to influence the future of their organisation.

Bob Selden, What To Do When You Become The Boss: How new managers become successful managers

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